denotation and connotation

 

                        

This advert shows many things and that includes a child that is in a deprived area and based of the surrounding it seems the person is in a dryer country and may be deprived of essentials like water food and more.

The company that's made the advert ( water aid ) have purposely used a sad catchphrase that will bring the audience in my making them feel sad for the child in the advertisement.

The dig toilets not graves catchphrase they've used is to indicate that they are dying in the area that they live in because of depravation problems tense the lack of water and food.

Water Aid has used a guilty approach to convince a lot of the audience o become charitable to the charity and donate money to the deprived people in there area. 

The charity is trying to push advertisements out in hopes of many people seeing it to up the chance of donations coming in.